Puresport: End-to-End CRM Management
Driving Growth at Puresport: An Insourced CRM Team Fuelled by Behaviour-Led Strategy.
The Client
Puresport is a leading supplement and apparel brand, known for premium, science-backed products designed to support mental and physical wellbeing.
The Challenge
Puresport lacked in-house CRM expertise and struggled to effectively utilise Klaviyo’s capabilities to connect with their audience and maximise revenue through email. They needed a strategic partner who could take full ownership of CRM – from planning to execution – and drive measurable results through better engagement.
Our Solution
We provided an insourced CRM team who became a seamless extension of Puresport’s business, managing all customer marketing activity end-to-end. From strategic planning and campaign execution, to testing, optimisation, and reporting, the team took full ownership of the CRM function. This model gave Puresport access to specialist expertise, without the overhead of building an in-house team.
Our Output
- Designed and implemented 18 insight-led, behaviour-based email flows.
- Defined, built, and deployed all BAU campaigns via Klaviyo.
- Optimised email templates according to best practice.
- Established measurement methods and dashboards to monitor performance.
The Impact
Continual growth in Sessions, Orders and Sales, at rates which exceed overall business and base growth.
Improved engagement and conversion across all flows.
+7%
Email-driven sales contribution grew from 12% to 19%.
From Our Client
“Partnering with Ingage was a game-changer for Puresport. Their team brought fresh perspectives, CRM expertise, and a collaborative approach that made a real impact on our business. With their strategic guidance and execution support, we’ve seen a measurable improvement in repeat orders and email sales.”
Daniel Temm
CEO
Ready to take the next step?