Printed.com
Increasing Reorder Rate at Printed.com by 25 Percentage Points
The Client
Printed.com is a leading online printing company, offering a wide range of print solutions for both businesses and individual customers.
The Challenge
To increase repeat purchase rates and order frequency by driving greater utilisation of Printed.com’s reordering functionality.
Our Solution
We designed and implemented a multi-channel reordering strategy rooted in behavioural insight. By analysing reorder patterns by product type and sector, we identified key triggers and audience segments most likely to benefit from reminder communications. Using this insight, we built a series of automated campaigns in Iterable, spanning email, onsite messaging, and direct mail, to prompt timely repeat purchases and maximise reorder potential.
Our Output
- 2 brand new automated journeys designed and deployed
- 2 existing journeys enhanced
- 14 new email campaigns built in Iterable; 4 onsite and 1 direct mail campaign defined
The Impact
+25%
Increase in Reorder Rate vs the control
£15
Incremental revenue per person entering the journeys
From Our Client
“Ingage brought a structured, insight-led approach to improving our reordering experience. Their team quickly got to grips with our data, and translated that into a strategy that delivered real results.”
Will Everett
Head of Customer Marketing and Campaigns
Ready to take the next step?