Highest Single-Day Sales Ever for Little Caesar’s Franchise

Orlando, Fla. – Utilizing a card-less mobile loyalty solution, a Little Caesar’s franchisee rapidly built a large opt-in loyalty customer database over 7 weeks then used that database to drive the single highest day of sales the store has ever experienced.

The store implemented a multi-channel messaging strategy – an SMS text message on Tuesday February, 22, 2011, followed-up with a pre-recorded voice message that was delivered using Sundrop’s integration with Twilio at 10 AM on Wednesday, February 23, 2011.

As early as 11:30 AM, customers began pouring into the store to redeem their text and voice coupons, and by that evening, the store had amassed its highest day of sales ever.

Key to the success of the program was the rapid database build using the mobile loyalty solution, loyalTXT™, combined with a simple multi-channel text and voice outbound campaign that drove stunning results. The mobile marketing solution was able to individually track every customer and report redemption rates, opt-out rates, and revenue generation tied directly to the campaign.

“Customer response was overwhelming and the results were spectacular,” says store owner, Boban Abbate. “We’re continuing to grow our mobile database rapidly with simple in-store registration and can easily use this mobile marketing platform to push out text, email, voice, and social media communications anytime.”